Renault "Bumble Bee" - more like "Fumble Bee"
Sunday saw Renault launch their new championship challenger the R30 along with its radical new livery, nicknamed “The Bumble Bee”. Now I’m sure that a lot of people will disagree with me and say it looks great, but I feel I have to voice the view of the silent majority and say ‘your wrong”!
I get it that Renault didn’t set out to make it look like a bumble bee, it was more of a hark back to their classic colours of the 80’s, but they couldn’t of made a worse job of it. The livery looks horrific! I mean did the team even look at what their livery was like in the 80’s or did they just ask some old bloke with memory problems to describe it to them?
In the 1980’s Renault’s livery was great, it was based on 3 colours – black, yellow and white. The colours were in a sequence that made the car look aggressive and fast in a positive way. Renault’s 2010 livery is just yellow, a few black lines and some left over red from last year, it looks like something out of a 4 year olds colouring book.
Now not to sound too much like Laurence Llewylyn-Bowen here and get my cuffs in a twist, but a livery (in my mind at least) has to compliment the car’s design, it’s form and its structure. It has to flow with the car. Last years RB5 is a perfect example of this as the colours followed the lines of the cars aerodynamics and they complimented each other beautifully.
But Renault’s livery this year does not do this, is just a mess. It’s on a car that looks about as interesting as stale bread and maybe that’s not helping it, but it just lacks a certain “Va Va Voom” to quote that Henry fella, a certain excitement, a certain style.
I mean yes it defiantly eye catching, (you can hardly bloody miss it) but to me it’s just painful to look at. Take some of the more recent great liveries, such as McLaren’s West or Marlboro livery, the Rothmans livery of the Williams team, Jaguar’s beautiful green and white livery or even simply Ferrari’s iconic red livery. They all stand for something; they say something about the team, they all have a certain style, finesse and beauty about them. Renault’s livery has none of this.
So far in 2010 we’ve had 7 cars launched and predominantly their liveries have been good. Probably the pick for me is the new Sauber C29, with its chic grey and white livery. I thought ok it’s missing some sponsors and logos, but that it was a cracking livery; simple, yet effective and well styled to the car.
Then Renault came along with this creation. Although I suppose the only 2 men who are safe from it ironically are the team’s drivers, for when they’re in the cockpit they won’t see what the car around them looks like.
In the end Renault’s new livery is just a mistake; hopefully someone will send a memo to Eric Boullier and Bob Bell telling them to change it before the season starts. Otherwise I might have to alter the colour on my TV and watch the races in black and white. Renault if you’re reading this please do something about it.
Photo credits: Renault/LAT, RedBull/Getty, Jeff Wunrow, Rick Dikeman.